Privacy policy

Last updated: January 14, 2026

This Privacy Policy describes how The Favorites (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.thefavorites.com (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information,” we refer to information that identifies, relates to, describes, or can reasonably be associated with you.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Contact details including your name, address, phone number, and email address

• Order information including billing and shipping address, payment confirmation, email address, and phone number

• Account information including username, password, security questions, and other information used for account security

• Shopping information including items viewed, added to cart, saved to your account, loyalty points, reviews, referrals, gift cards, or purchases

• Customer support information including information you include when communicating with us

Some features of the Services may require you to provide certain information. You may choose not to provide this information, but doing so may limit your ability to use certain features.

Information We Collect About Your Usage

We may automatically collect information about your interaction with the Services (“Usage Data”) using cookies, pixels, and similar technologies (“Cookies”). Usage Data may include device information, browser type, network connection, IP address, and information about how you interact with the Site.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including:

• Service providers that support our Site and Services, such as Shopify

• Payment processors that collect payment information to process transactions

• Marketing and analytics partners that collect information through cookies, pixels, and similar technologies

Any information we obtain from third parties is treated in accordance with this Privacy Policy.

How We Use Your Personal Information

Providing Products and Services

We use your personal information to process payments, fulfill orders, manage accounts, arrange shipping, facilitate returns, and provide customer support.

Marketing and Advertising

We may use your personal information to send marketing and promotional communications by email, text message (SMS), or postal mail, and to show you advertisements for products or services. This includes tailoring advertising on our Site and other websites based on your interactions.

Text Message (SMS) Communications

If you choose to opt in to receive text messages from us, we may use your personal information, including your phone number, to send you transactional and promotional text messages.

Transactional messages may include order confirmations, shipping updates, account notifications, and customer service messages. Promotional messages may include marketing communications such as promotions, special offers, product launches, and other marketing content.

By providing your phone number and opting in, you consent to receive text messages from us using an automated telephone dialing system. Consent to receive marketing text messages is not a condition of purchase. Message frequency may vary. Message and data rates may apply.

You may opt out of receiving promotional text messages at any time by replying STOP to any message. You may continue to receive transactional messages related to your account or orders after opting out of promotional messages.

Security and Fraud Prevention

We use personal information to detect, investigate, or prevent fraudulent, illegal, or malicious activity. You are responsible for keeping your account credentials secure.

Communicating with You and Service Improvement

We use personal information to provide customer support and improve our Services, in our legitimate business interests.

Cookies

We use Cookies to power and improve our Site, remember your preferences, run analytics, and better understand user interaction. For details about Shopify-related cookies, visit https://www.shopify.com/legal/cookies.

Most browsers accept Cookies by default, but you can modify your browser settings to remove or reject them. Blocking Cookies may impact functionality.

We recognize Global Privacy Control (GPC) signals and treat them as valid opt-out requests for sharing or targeted advertising, where applicable.

How We Disclose Personal Information

We may disclose personal information in the following circumstances:

• With service providers who perform services on our behalf, including email and text message (SMS) delivery platforms such as Klaviyo, payment processors, analytics providers, customer support services, cloud storage, and fulfillment partners

• With business and marketing partners for advertising and promotional purposes

• With affiliates within our corporate group

• In connection with business transactions or legal obligations

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.

User Generated Content

If you submit reviews or other content to public areas of the Services, that content will be public. We are not responsible for how others use publicly available information.

Third Party Websites and Links

We are not responsible for the privacy practices or content of third-party websites or platforms linked from our Site.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children under 16 years of age.

Security and Retention

No security measures are perfect. We retain personal information as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights

Depending on your location, you may have rights including access, deletion, correction, portability, restriction of processing, withdrawal of consent, and appeal.

Managing Communication Preferences

You may unsubscribe from promotional emails using the link in our emails.
If you receive promotional text messages, you may opt out at any time by replying STOP. Opting out of promotional messages does not affect transactional communications.

Complaints

If you have concerns about how we process your personal information, please contact us using the information below.

International Users

We may transfer, store, and process personal information outside your country of residence, using legally recognized safeguards where required.

Contact

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

Email: hello@thefavorites.com
Address: 2807 Allen Street, PMB #383, Dallas, TX 75204, USA